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Is Your Google Business Profile Costing You Customers?

  • Writer: Lucas Boyd
    Lucas Boyd
  • Apr 16
  • 2 min read

Is your Google Business Profile (GBP) up to date? If not, you may be losing potential customers. Boyd Digital Ventures can help your business solve this common problem.
Is your Google Business Profile (GBP) up to date? If not, you may be losing potential customers. Boyd Digital Ventures can help your business solve this common problem.

Imagine this: someone searches for your service on Google—maybe “HVAC repair in Gulf Shores” or “best coffee shop near me.”Your competitors pop up with crisp photos, glowing reviews, business hours, and updates. You? You’re buried... or worse, invisible.

If your Google Business Profile (GBP) isn’t up-to-date and optimized, you could be leaving money on the table every single day. Why Google Business Profiles Matter

Your GBP is often the first impression customers get before ever clicking your website.
Your GBP is often the first impression customers get before ever clicking your website.

Your GBP is often the first impression customers get before ever clicking your website. It shows up in local search results, Google Maps, and “near me” queries—and it can make or break your chance of getting that call, click, or visit.

🚩 Common GBP Mistakes That Hurt Your Visibility

  • Outdated business hours

  • Missing or incorrect contact info

  • No photos (or worse—bad ones)

  • Unanswered reviews

  • No keyword-rich business description

  • Inconsistent updates (no posts, no news, no action)

These aren’t just small errors—they’re conversion killers. What an Optimized GBP Can Do for You


When set up correctly, your Google Business Profile can:

  • Help you show up in the coveted Local 3-Pack (top 3 results on Maps)

  • Increase phone calls, website visits, and foot traffic

  • Build trust with reviews and real-time updates

Boost your credibility—even with no ad spend Our Pro Tip: Treat GBP Like a Mini Website

Google favors active, well-maintained profiles. That means:

  • Uploading new photos regularly

  • Responding to all reviews

  • Posting weekly updates or offers

  • Keeping every detail 100% accurate

It’s not about hacking the algorithm—it’s about showing up consistently. Need Help Optimizing Your Google Profile?

At Boyd Digital Ventures, we specialize in helping small businesses take full advantage of their Google Business Profile. Whether you're starting from scratch or need a monthly refresh, we make sure your profile works for you—not against you.

📍 Based in Gulf Shores, AL🚀 Serving small businesses across the Gulf Coast

👉 Ready for a free GBP audit? [Let’s Chat!] Call 251-210-9253 and let's make great things happen!

 
 
 

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